About Us

Shubhaa's journey began from an aunt-niece duo's shared and deep-rooted love for quality clothing and a disappointment with the lack of authentic garments in the market. During their travels across India, they were captivated by the diverse cultural heritage and the skilled artisans they encountered.

Driven by a desire to preserve and promote these art forms, Shubhaa was founded. The mission was to bring these authentic, well-crafted garments to a wider audience while supporting the talented artisans who create them. Each piece reflects the rich cultural heritage of India and the dedication of the skilled labourers who bring it to life.

We aim to empower local artisans, support sustainable fashion practices. What sets us apart is our unwavering commitment to quality and our direct sourcing approach. By working closely with skilled artisans, we ensure that ethnic suits for women are crafted with the utmost care and attention to detail.